Videos for pitches
We’ve noticed an increased demand for our dynamic videos to support online pitching for new business during the Covid-19 period.
We are limited in the amount of detail we can give about these assignments because presenting for new business is obviously a sensitive and confidential area but we have had an extremely positive response to the work we have carried out so far. We can say that the latest assignment involved a series of bespoke videos for presentations by a client to some of the UK’s leading supermarkets, including Sainsbury’s, Marks & Spencer and Waitrose.
In addition we have also seen requests for videos to explain plans for new business growth and building developments for presentations to planning authorities and interested groups locally.
“The increased amount of working from home and the limits on face to face meetings means some presenters feel restricted by the limitations of Zoom or Google Hangouts,” said Good Call Media co-owner, Fiona Molloy. Having a carefully targeted video that covers all the points of a presentation can be a useful addition to a pitcher’s toolbox and it can show the audience areas that they cannot normally see from a traditional presentation.”
Once a video has been shot, it is often a simple process to make small edits to bespoke the film for different outcomes. While video can never replace the role of the human presenter it can clearly complement their presentation and help to win valuable new business.