2020 Global Welfare Awards – big success despite Covid-19

We were so proud to work with the World Veterinary Association and our clients, Ceva Animal Health, to successfully stage the 4th Global Animal Welfare Awards, celebrating veterinarians, veterinary technicians, students and the Vet College of the Year.

Despite the onset of Covid-19 lockdowns were were able to film all of the winners on five different continents and thanks to our colleague, Colin Dames of the South Africa-based company, Digineering , we were able to bring you the winner from that country too.

The original awards were planned to take place at the WVA’s Congress, in Auckland, New Zealand, which had to be cancelled because of the pandemic. We therefore edited all the films and opened to launch the virtual ceremony as part of the WVA’s global webinar on the effects of Covid-19 on the veterinary profession.

It was a big success and you can see the ‘ceremony here – watch out for our videos highlighting the individual winners which are being released on various social media outlets in coming weeks.

Volition RX update

As our client Volition RX, listed on the New York Stock exchange, gets closer to producing a simple blood test for cancer keeping investors abreast of key developments has been vital.   Good Call Media’s studio has ensured that we could keep producing our regular financial quarterly bulletins but we have also been busy with other regular news
updates.

For example Volition presented three abstracts at the American Society of Clinical Oncology (ASCO) 2020 annual meeting with three films produced to accompany each
paper.  

To see one of the films  a short video produced to accompany the lung cancer abstract click here:

And with a growing German investor audience all our quarterly results films can now be seen with German subtitles. 

Second Quarter 2020 Results and Business Update from Volition on Vimeo.

Socially distanced interim results

We created a socially distanced studio in the offices of UK company XP Power to help them announce their 2020 interim financial results.

Socially distanced studio for XP Power results

XP Power’s Vietnam production facility

CEO Duncan Penny told us that “Conditions have been unprecedented and challenging and we’re really pleased with what we have done…

XP have manufacturing sites in China and Vietnam but despite the Chinese factory being shut down at the end of January, February and the beginning of March the company managed to keep their products going out.   

“The guys in the supply chain have done a remarkable job actually getting product to customers and keeping things moving in this difficult period”.

As a supplier of products for 60 different ventilator products Covid has brought XP benefits and  demand on the healthcare side of the business has been strong. Click here to see the results interview.

XP Power units are used in hospital ventilators

Volition developing Covid-19 triage test

Our client Volition RX may soon be helping in the fight against the Covid-19 pandemic.

Excitingly Volition have discovered that the patented technology behind their cancer tests may well also be used to develop a COVID-19 Triage test.  It is hoped that this test will tell doctors if a patient with Covid is likely to go on and develop serious symptoms or complications.  Further trials are continuing with the aim of producing a CE-marked product for this by the end of 2020. 

We have been helping them update their investors and the world at large about the possible breakthrough.

Commenting on the results, corresponding author Professor Stefan Holdenrieder, Director of the Institute of Laboratory Medicine, German Heart Center, Munich, Germany said, “We tested two independent cohorts of COVID-19 positive patients with quantitative nucleosome immunoassays and found that nucleosomes were highly elevated in plasma of severe COVID-19 patients relative to healthy control subjects and that both histone 3.1 variant and citrullinated nucleosomes increased with disease severity. Given that the highest levels of nucleosomes were found in patients requiring artificial ventilation or extracorporeal oxygenation, we believe that nucleosomes could serve as a guiding biomarker for disease severity in COVID-19 positive patients.”

Cameron Reynolds, Chief Executive Officer of Volition commented, “Nu.QTM has shown correlation with more severe COVID-19 cases implying strong prognostic potential, and we are now focused on the completion of larger longitudinal studies that would be needed to support a potential COVID-19 product launch. If we continue to see positive results in these longitudinal studies, we aim to have a CE-marked product available on multiple platforms in 2020 and will look to launch a low-cost product that could be used in any laboratory worldwide as soon as possible thereafter.”

To read more about it and see our film click here.

Videos for pitches

We’ve noticed an increased demand for our dynamic videos to support online pitching for new business during the Covid-19 period.

Online pitching is a very different medium

Video assets are a useful tool for presenters

We are limited in the amount of detail we can give about these assignments because presenting for new business is obviously a sensitive and confidential area but we have had an extremely positive response to the work we have carried out so far. We can say that the latest assignment involved a series of bespoke videos for presentations by a client to some of the UK’s leading supermarkets, including Sainsbury’s, Marks & Spencer and Waitrose.

In addition we have also seen requests for videos to explain plans for new business growth and building developments for presentations to planning authorities and interested groups locally.

“The increased amount of working from home and the limits on face to face meetings means some presenters feel restricted by the limitations of Zoom or Google Hangouts,” said Good Call Media co-owner, Fiona Molloy. Having a carefully targeted video that covers all the points of a presentation can be a useful addition to a pitcher’s toolbox and it can show the audience areas that they cannot normally see from a traditional presentation.”

Once a video has been shot, it is often a simple process to make small edits to bespoke the film for different outcomes. While video can never replace the role of the human presenter it can clearly complement their presentation and help to win valuable new business.

 

 

New Podcast goes live

Our podcasts are proving popular.

So often we are frustrated when we interview really interesting people on video, only to see a lot of their comments going on the ‘cutting room floor’ due to the fact that the current trend is for short sharp films, especially on social media.

 

So when one of our biggest clients, the worldwide veterinary health company Ceva Animal Health
, asked us to go back to our roots as broadcasters with the BBC, we were more than happy to help out. Ceva wanted us to develop a series of podcasts on different subjects starting with an interview with researchers and experts from the veterinary health world on whether the Covid-19 pandemic could and should have been predicted.

The podcast proved so popular that our next recording took place shortly afterwards, this time highlighting the role that dogs play as assistance animals in different parts of the world. Organisations such as Assistance Dogs Australia, who train dogs to work with autistic children and young people, were interviewed about new research from a joint study with Sydney University, that shows how their work is really making a difference.

You can listen to that podcast by clicking here.

Already our next podcast is being recorded as we write, highlight the futuristic practise of ‘Precision Livestock Farming’. It sounds technical but basically it involves monitoring the health of farm animals 24/7 through networks of cameras and sensors to help combat disease and improve welfare.

British workers pick fruit during Covid crisis

When British workers, who were furloughed during the Covid-19 crisis, were urged to help out Britain’s farmers by picking fruit, we were there with our cameras to record the first volunteers to arrive for work with one of the UK’s most successful soft fruit growers.

Our interviewees included a worker from the oil and gas industry, a former employee in the hospitality sector and an A-level student who had seen her exams postponed.

They were happy to talk to us when we were called in by the Hall Hunter Partnership, who wanted to show that the UK workers could operate successfully on their farms alongside the many Eastern European workers who had joined their business in recent years. Many of the company’s senior management, started life as pickers and the company has a proud history of developing people who work hard and often return to their farms year after year – often with members of their families.

“I think some people have got an outdated view of what we are doing here,” said Clare Pullen who normally works in the oil and gas industry. “It’s really not hard work and I wanted to help the British farmers.”
See our interview with Clare and other local pickers who have joined the Hall Hunter team.

SRE demonstrate the power of case studies

Our brand new client SRE, a leading sustainability and energy consultancy for the built environment, wanted to show just how much their clients appreciated their work.

They already had text endorsements but when they planned their shiny new website, they wanted something really special and that’s where we came in. Working with some of their oldest and newest clients we created video case studies explaining just what it is that makes them different and how their innovation and ideas are really appreciated by the companies they partner with.

The case video case studies appear on SRE’s website front page

This quote, taken from one of the case study videos (see below), really illustrates the value of getting a video endorsement:

“We’ve been to many companies before SRE and this is the first company that truly understand what we do.”  Jack Eddy, Technical Director, Huf Haus. The famous
company was only too pleased to cooperate with us and invited us along, together with our cameras and our drone, to their impressive show house in Surrey where we interviewed their people and enjoyed filming the building itself.

And Olly Wood, Director, Ayre Chamberlain Gaunt Architects, in his video, said: “I would highly recommend SRE.   I think they are a collaborative firm.  Often sustainability can be overlooked because it is a cost and SRE have always challenged that and put forward cost-effective solutions.” A longer film, highlighting SRE’s wider services, is now planned for the Autumn as the company develops its communications strategy after appreciating the value of our journalism-led approach to film making.

As we always say – it’s one thing having a a written testimonial from a customer…it’s a much bigger thing when they happily agree to appear in a video endorsement and it speaks volumes!

We look forward to working with them in the future.

 

Thanks to our amazing clients

We just want to say thanks to our amazing clients who have not only stood by us during the Covid-19 crisis but given us extra work that has resulted in a doubling of our business’s turnover.

We have been able to resume filming

We are, however, very much aware that many of our freelance colleagues have not been so lucky and so we are delighted that the UK Government has at last realised that smaller limited companies and self-employed people need assistance too at this difficult time.

We choose to run our own business because it’s what we love – but when we take holidays, no-one pays us, if we are sick, no-one pays us and if our clients choose to close down communications during a pandemic…no-one pays us and every piece of work we do is generated by ourselves! As our headline suggests, we have fantastic
forward-thinking clients who have become partners and friends over the years and they have not only continued to communicate during the crisis but, in many cases, chosen to increase their internal and external communications to ensure that their business will be in good shape once we come through this mess.

We were able to show that our online studio and ability to record interviews remotely were powerful tools to allow communications to continue in the current climate. Also, thanks to some careful re-engineering of our camera kit and microphones, we were able to resume filming relatively quickly while maintaining strict social distancing.

Watch out for examples of our clients carrying out some innovative work in partnership with us, coming up on this news blog but, for the time being, once again – THANKS

Communications During Corona

Good Call Media has built an innovative studio to help companies stay connected with their employees and customers during the crisis and has already put together videos for several of our customers.

As BBC trained journalists we can record and create a news bulletin and present it on your behalf or interview your own managers and team members without leaving your home or remote office.

Company announcements, results and updates, employee news and information; whatever the message we can ensure it is clear and professional at such a difficult time.

Click here to watch a short video to see how we can help your business to carry on communicating safely.