Budapest Assignment

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Our latest project has taken us to the beautiful city of Budapest, Hungary,  where we have carried out an assignment for one of our biggest clients.

The location was Ceva Phylaxia, a major campus for Ceva Sante Animale and the programme involved a series of interviews with people taking part in the ‘We Share’ programme which has been rolled out in many of Ceva’s worldwide networks.

Ceva Phylaxia’s new facility in Budapest, Hungary

Over 4000 Ceva personnel took part in the company’s biggest global engagement and satisfaction survey in
2017 and this has been followed up in 80% of Ceva’s offices by workshops under the ‘We Share’ banner to determine actions and activities that will take place as a result.

The official opening of the new facility

Good Call Media’s team, together with Ceva’s Group Communications Director, Martin Mitchell, travelled to the HQ of Ceva Phylaxia in Budapest to film a series of interviews with people who have taken part in the ‘We Share’ workshops and also to record case study accounts of people who have been developed within Ceva.

The interviews will be used to further improve the employee engagement programme and will be repeated in other offices as and when we visit.

The origins of Ceva Phylaxia go back as far as 1912, when János Köves established Phylaxia Vaccine Production Co. His aim was to develop and produce a serum to protect the numerous swine population of the region against a severe outbreak of swine fever. This was the beginning of a tradition of prominent research, bringing solutions to livestock producers to help them in their fight against major diseases.

Famous Hungarian scientists such as József Marek, Aladár Aujeszky, Domokos Derzsy and Adorján Bartha, names that are familiar to veterinarians worldwide, have been closely associated with the development of the company.

Ever since, the company’s work has been closely and intimately tied up with biological research and development.

 

Prague Project For Hi-Tech Giant

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We worked on a series of ground-breaking videos for the multi-national company JEOL in 2017 and we have now been appointed for a further filming programme in 2018.

Prague is the location for the start of our latest JEOL project

JEOL’s NMR capability is expanding in Europe

The project will begin in Prague, Czech Republic, in mid-November, with the installation of one of JEOL’s latest NMR (Nuclear Magnetic Resonance) facilities. Details of the project are being kept quiet currently but we will be there to film the launch in Prague and all will be revealed soon after the event.

Our 2017 project involved a series of films depicting JEOL’s push in their NMR arena in Europe but also
filming at the company’s HQ in Japan and at various subsidiary facilities in different parts of the country.

JEOL’s new JNM-ECZ High field NMR series is booming.  Recent installations of 400 MHz, 500 MHz and 600 MHz for liquid experiments, but also for solids is proving the excellent performance of these systems.  With old magnets and new probes making it possible to do 3 channel experiments on a two channel spectrometer JEOL is showing the way to modern NMR systems at lower cost of ownership.

Improvement of JEOL’s application centre in UK together with the any installations, the company can now  demonstrate the wide range of system configurations.

Latest Video Reports For New York Stock Exchange Quoted VolitionRX

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We have produced a series of new video reports for our client Volition, as they continue their journey towards developing simple, easy-to-use, cost-effective blood tests designed to help diagnose a range of cancers.

Professor Chiu

The company has just released its 3rd quarter results for 2018 and the video we recorded has been broadcast through various channels including the independent Edison Investment Research – click here to see the report.

We have also interviewed Professor Hn-Mo Chiu, Clinical Professor, Department of Internal Medicine, College of Medicine, National Taiwan University who has been working with Volition. The interview took place during Professor Chiu’s recent visit to the Volition facility in Namur, Belgium.

You can see the interview by clicking here

Volition is a multinational life sciences company. Its tests are based on the technology platform of Nucleosomics, which is the practice of identifying and measuring nucleosomes in the bloodstream or other bodily fluid – an indication that disease is present.

As cancer-screening programmes become more widespread, Volition’s products aim to help diagnose a range of cancers quickly, simply, accurately and cost effectively. Early diagnosis has the potential to not only prolong the life of patients, but also to improve their quality of life.

Volition intends to expand the application of its technology beyond cancer by exploring other disease applications. The company’s research and development activities are currently centered in Belgium, with additional offices in London, Texas and Singapore, as it focuses on bringing its diagnostic products to market first in Europe, then in the US and, ultimately, worldwide.

CEO Cameron Reynolds interviewed

The Volition team outside the company’s state of the art facility in Namur, Belgium

Highlighting the company’s latest results, Cameron Reynolds, President and Chief Executive Officer of Volition, said, “We have had numerous highlights this quarter, with good progress being made on many fronts demonstrating the diverse nature of our platform technology. From a financial perspective I am delighted that we have strengthened the balance sheet in three ways: most importantly with completion of a private placement (PIPE) of shares of common stock and a warrant with an existing accredited investor resulting in gross proceeds of $9 million (excluding any proceeds from the exercise of the warrant); securing an additional $700,000 in non-dilutive funding from the Walloon Regional Government; and most recently, the exercise of outstanding warrants that provided approximately $717,000 in additional funds to the Company.”

Mr. Reynolds commented, “The first Research Use Only kit was launched in August and we expect to add to the range of kits by the end of 2018. I am delighted to announce that these kits have been sold to several research groups and companies already, affording Volition its first potential revenue from the Nu.QTM platform. Our research and development team in Belgium are hard at work on the significant task of turning our assays into robust products that can be used worldwide. This development work will be key to our future success and is now very much bearing fruit. We are also fortunate to be working with institutions and individuals who have world-renowned reputations. We were delighted to welcome Professor Han-Mo Chiu of National Taiwan University, Principal Investigator of our Pan-Asian colorectal cancer studies, to our facility in Belgium this quarter.”

Third Quarter 2018 and Recent Company Highlights

  • Released encouraging preliminary data from a prospective, multi-centered Proof of Concept Study into the utility of Volition’s Nu.Q™ assays to diagnose men with high-grade prostate cancers. At 88% specificity, the Volition assays (including PSA) identified 94% of high-grade prostate cancers that require treatment.
  • Signed agreements to conduct two large-scale colorectal cancer research studies across the Asia Pacific region in collaboration with the National Taiwan University.

– The first study will comprise 5,000 asymptomatic colorectal cancer screening subjects, and the second trial will include up to 2,000 symptomatic colorectal cancer patients. 
– These studies are being conducted to test and validate Volition’s proprietary Nu.Q™ platform for the detection and diagnosis of colorectal cancer for marketing, rather than for regulatory purposes. 
– The studies will cost approximately $2.55 million payable over three years and should assist product development in Asia in 2019.

  • Launched and achieved sales of the Nu.Q™ Total assay kit, the first of our range of Research Use Only kits through our exclusive global distributor, Active Motif. We expect to add further products for Research Use Only during the balance of 2018, building through next year and beyond.
  • Commenced work on the Bonn27 study: this 4,500-patient cohort has been collected by the University of Bonn, Germany, and includes patients with 27 of the most prevalent cancers.
  • Started proof of concept work in one of our non-cancer disease areas, namely: endometriosis. This study is in collaboration with the University of Oxford, which has completed a collection of 350 patient samples over the last three years.
  • Expanded our Nu.QTM trials into veterinary diagnostics following very encouraging preliminary results from initial proof of concept studies in dogs and more recently horses. We announced a pilot study collaboration with Texas A&M College of Veterinary Medicine & Biomedical Sciences as a first step toward developing a product commercialization strategy.

Filming the Catherine Awards

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We are absolutely delighted to announce that we will be applying our fast turnaround video concept to the prestigious Variety Catherine Awards.

Following our hugely successful work on the night of the Variety 2018 Yorkshire Residential Property Awards, we are going to be working alongside the charity’s social media and communications team on the night of the Catherine Awards at the Marriott Hotel, Grosvenor Place, London on 13 November 2018.

We will be interviewing each winner as they leave the stage and then posting onto social media to help achieve maximum exposure for the winners, sponsors and, of course Variety.

Founded in 2016 by Variety, the Children’s Charity and 2016 Chief Barker Pamela Sinclair, Variety Catherine
Awards is setting a new standard for recognising the myriad contributions from women in business and philanthropy while raising awareness and funds for disabled and disadvantaged children throughout the UK.

A Committee of dedicated volunteers from several business sectors have come together to help lead this increasingly dynamic project. Thanks to their enthusiasm and commitment the Variety Catherine Awards is fast becoming an important date in the diaries of many women in business across the country.

Here’s a list of this year’s categories:

Awards for Individuals

Rising Star Award: This award is open to women who are making a difference in their chosen field and are the ‘women to watch’ for the future. The winner could come from any area of business and can be an owner or manager in a company. We are looking for the next generation of inspirational professionals.

Entrepreneurial Spirit Award: This award recognises women who have ‘done it their way’ by founding and running their own company and have worked to achieve significant results in their chosen field.

Finance and Banking Award: This is a category for women who have shown outstanding success in the finance and banking sector. The judges will be looking for evidence of the highest level skills and achievements in their field, anywhere from personal, business or public finance and banking.

Professional Services Award: This award will go to a woman who excels in professional services sector. You could be an accountant, lawyer or chartered surveyor, or other areas of professional services. Whatever your profession, judges will be looking at evidence on how you have overcome the challenges of your job and how your achievements are contributing to the success and growth of your company. You could be a sole practitioner or working for an international company.

Creative Industries Award: This award reflects and acknowledges Variety’s historic links with show business while also acknowledging the evolution of entertainment, the arts and design into a cross disciplinary industry. The Catherine Awards wants to recognise the success of women across entertainment whether in film, TV, theatre, design, arts, photography, architecture, advertising and marketing, music, video gaming, or publishing. This award will celebrate innovation and seek out women who have made significant impact either for their clients or on any part of the Creative Industries in general.

Science and Technology Award: We are looking for a woman who has succeeded in the world of science, engineering and technology. You could be on the first rung of the ladder or leading a team. Show us how you have grown and inspired others.

Retail and Fashion Award: The judges will be looking for an inspirational woman anywhere from the high street to couture fashion business or retail sector in general. A winner could be running a business or a team, in traditional or on-line retail.

Inspirational Award: This category is for a woman who has acted as a role model in their chosen profession both inside and outside their organisation. The entry needs to demonstrate business, social and philanthropic success which could be coming from any type of business; non-profit or public sector. The award will go to a well-rounded individual who can demonstrate that there is a life after work.

Sports Industries Award: We are looking for a woman who has succeeded or inspired those in the sporting field be it journalist, athlete, coach or manager. This award will go to a woman who excels and delivered success.

Award for Organisations

Women’s Empowerment in the Workplace Award: We are looking for an organisation that has shown an outstanding contribution to harnessing women’s potential in the workforce and taking a lead to highlight the business case for diversity.

Yorkshire Roots

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Our co-owner, Nik Wood, is always ready to remind people that he’s a Yorkshireman.

So he’s happy to be on the road in what he refers to as ‘God’s County’ this week as we complete the filming for the 2018 Variety Yorkshire Business Awards.

Betty’s – a Yorkshire icon

And when he heard that he was to visit Betty’s Cafe, a Yorkshire icon, he was even more delighted. The business has been shortlisted in this year’s awards so naturally he insisted that he has to do a ‘piece to camera’ sat at a table full of Yorkshire tea and cakes!

Sir Trevor McDonald OBE with Jonny and Alistair Brownlee at a previous awards ceremony

We have already interviewed the judges and sponsors for this year’s event which promises to be another triumph for Variety the Children’s Charity and their fantastic work in Yorkshire. The lunchtime event is the region’s definitive business awards, celebrating the many achievements and undisputed excellence of companies in Yorkshire.

Over the years, it has become a premier fixture in the business calendar, raising more than £3million for sick, disabled and underprivileged children across the region.

The lunch is attended by 450 Yorkshire businessmen and women comprising the top management of all the public companies headquartered in the region as well as most of the region’s professional advisers.

Watch out for our video highlighting the key aspects of this years awards.

XP Power Recruitment Video Goes Live

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Our latest project with XP Power is designed to help them recruit the very best people in tight employment markets in the different geographical areas where they operate.

XP Power is a leading international provider of essential power control solutions. Power direct from the electricity grid is unsuitable for the equipment which it supplies. XP Power designs and manufactures power converters – components which convert power into the right form for our individual customers’ needs, allowing their electronic equipment to function.

We have filmed with them in different areas of the globe including Europe and the USA where they have an impressive facility close to San Francisco. XP Power has been increasing the level of its internal communication and we have been helping to support that by recording internal video bulletins.

When a decision was made to be more pro-active in the recruitment market we stepped up to help the campaign by interviewing a variety of people from different departments and making them into the video that you can see above.

Video Trailer for Variety Business Awards

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We’ve produced a colourful and dynamic video trailer for the 2018 Variety Yorkshire Business Awards.

We were interviewing the judges and sponsors for this year’s event prior to filming at some of the short-listed companies in the region so we thought we would fashion a trailer for the organiser, Variety the Children’s Charity and this is the result:

 

 

 

 

 

Amsterdam Location

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Amsterdam was the location for our latest filming project – highlighting fascinating new work on human animal interaction.

We were commissioned to film at a major symposium organised by IAHAIO – the International Association of Human- Animal Interaction Organisations. The event, held at the Friendship Sports Centre in Amsterdam,  a complex totally devoted to providing sporting facilities and training for people with disabilities, involved individuals and organisations from as far apart as the USA and Australia.

Research into benefits for Downs Syndrome children

The use of animals, such as horses and dogs, to interact with young, elderly and people and children facing a variety of mental and physical challenges, is gradually becoming more popular around the world, however little is known about the stress and fatigue levels among the animals themselves.

Tynke de Winkel – new PhD work

We highlighted the work of Dutch researcher, Tynke de Winkel, who has embarked on an PhD project aiming to establish a scientifically backed model looking at there subject, which can be used by professionals in the future.

See an interview with Tynke that we have just published by clicking here.

We will also be editing videos highlighting a group of professional dog trainers from Scandinavia and Nordic countries in addition to a second PhD project measuring the benefits for Downs Syndrome children who regularly interact with animals.

Social Media Explosion – A Big Success!

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Our ‘social media explosion’ at a major UK awards event has proved a big success and we are now developing it into a new offering for clients involved in similar glittering nights.

Our theory was simple – instead of waiting days, even months for images and video clips (if you’re lucky) from an awards night, why not make video links available to the winners and the sponsors on the night, therefore encouraging them to share on social media while they bask in the glory of success?

Give them a hyperlink to YouTube featuring a short interview after they come off stage with their ‘gong’ and it makes it so easy for them
to fire out the news personally or to forward to their marketing team or social media coordinator who can do it for them.

That’s exactly what we did at the 2018 Variety Yorkshire Residential Property Awards (see previous posts for more details) and the results have been excellent with thousands of hits on YouTube Twitter, Facebook and other social media outlets which would never have happened if we had not made the highly rich content available on such a swift turn around.

            Jeremy Griffin Technology4Turnover who helped make the social media campaign a big success

Working with Variety’s own social media guru in Yorkshire, Jeremy Griffin of Technology4Turnover, (see his Linked In profile by clicking here), the YouTube posts were connected to Variety Yorkshire’s social media channels which he manages on their behalf in addition, of course, to the posts he created personally ‘live’ on the night from his position in the event marquee.

The additional activity generated by the videos helps to further raise the profile of the organisers, Variety the Children’s Charity in Yorkshire, the winners and the sponsors of each category who are vital for the future survival and success of the event. Those sponsors are going to be more willing to give the event their support next year if they feel they’ve had added value above and beyond the normal PowerPoint slide mentioning their name on the night.

As well as the winners videos, we also added in a full roundup of the evening and a final report highlighting brief interviews with people in the audience and you can see for yourself how the videos were received:

Click here to see our channel featuring the Property Awards

             Big rise in social media hits

Good Call Media co-owner, Nik Wood said:”We noticed that for many awards, it can take forever for the JPEGs from the night to appear online, never mind any video footage that was shot and that’s simply not good enough in an age of instant social media. People in the audience are encouraged to Tweet and share on the night so why does it often take so long for the organisers themselves to respond?

Our background in BBC journalism means we are completely used to dealing with media on extremely tight deadlines so it comes naturally to us to handle an event like this as a type of news story that needs immediate air time.

We know the charities and organisations that are involved in staging the events are incredibly busy making the evening or the lunch a success so we take the stress of getting exposure for the Awards away from them and can either post direct to their accounts or work with their own social media coordinators. In Variety’s case, Jeremy Griffin   already
provides a fantastic service for them through their social media channels so it made sense to work closely with him on the night and over subsequent days when he filtered out fresh content to keep the interest levels high.”

And the good news – it’s the nature of social media that the content stays around on website, Twitter and Facebook accounts so those hit numbers are continuing to rise day by day!

 

 

Harry Hall project moves ahead

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The Big edit!

That’s what we are nicknaming the latest phase of our fantastic project with new client, the Hall Hunter Partnership, one of the UK’s best and most successful fruit growers.

Harry Hall who now runs the company

With the onset of Brexit, who knows what the deal will involve and that’s not great for companies that employ a significant  number of seasonal workers from other European countries…even if they do offer favourable benefits and rewards that can be well above the UK’s minimum wage level.

So we have been commissioned to shoot and edit a whole series of videos from each of the Hall Hunter farms in the south of England to highlight the
main aspects of working with the company. We have been out and about with our cameras, and our aerial drone, during the annual harvest of raspberries, blackberries, strawberries and blueberries – yum yum!

We have recorded interviews in Bulgarian, Polish, Romanian and English…phew, it was quite a task and now we are embarking on the job of editing all that amazing material to broadcast ahead of the traditional recruitment season for workers for 2019.

Hall Hunter Partnership was started by Mark and Mary Hall, in 1966 and continues to grow, in every sense of the word.

These days the business is run by their son Harry who has continued the tradition of driving the business to be ever better. He and his family live at Tuesley Farm, the largest farm that the company owns.

The business covers seven sites: from Berkshire to Surrey to Sussex, and in 2016, they ventured overseas to start a farm in Portugal. Their approach combines decades of experience, expertise and passion with modern, innovative techniques.

The result?

Exceptional tasting fruit that brings a smile to your face…well that’s what their marketing team say and having sampled quite a bit of their fruit in the making of the various films, we can safely say they are exactly right.

Watch out for the films when they are published.