Global Launch Success

Our work for our major client, Ceva Santé Animale, saw us supporting the world wide launch of a breakthrough product in the ruminant or dairy cattle arena, Velactis® (see video report here)

Ceva Santé Animale is a global veterinary health company focused on the research, development, production and marketing of pharmaceutical products and vaccines for pets, livestock, swine and poultry and the launch of Velactis®, in Barcelona, was a major event. Good Call Media was in Barcelona to film key elements of the symposium and to interview key opinion leaders, including world class veterinary experts.

See video report

These videos were then broadcast through social media channels including Facebook, Twitter and Linked In.

Velactis® is the first and only injectable dry-off facilitator for dairy cattle. A single injection facilitates the   abrupt dry-off procedure by allowing rapid cessation of milk production in the udder, preventing it from becoming painfully engorged and leaking milk, which can increase the risk of new intramammary infections that can lead to mastitis.

More than 350 vets from 40 countries attended the global launch.

Speaking at the launch, Lorraine Sordillo, Professor of Large Animal Clinical Sciences at Michigan State University, said: “We’ve been struggling with this issue for decades; farmers want to maximise the amount of milk they get from cows, but the problem is to get them to stop producing at dry-off. The innovation of dry-off facilitators has been needed since we started milking cows, because we know that the amount of milk being produced a dry-off is directly related to the cow’s ability to optimise milk in the next lactation as well as optimising her immune system.”