Latest multi-national company instructs Good Call Media

Our expertise in journalism and story telling attracted the attention of the worldwide organisation JEOL and we are just about to enter the first phase of an ambitious filming project with the company.

We have been filming at the company’s manufacturing centres in Tokyo, Japan and also visiting their suppliers, Jastec, in Kobe, Japan and research centres in Yokohama, as part of the project to highlight their expertise in NMR technology. Phase two of the project will involve filming JEOL’s European NMR capability as the company underlines its commitment to expand its NMR production, maintenance and training throughout Europe.

NMR is an abbreviation for Nuclear Magnetic Resonance. An NMR instrument allows the molecular structure of a material to be analyzed by observing and measuring the interaction of nuclear spins when placed in a powerful magnetic field.For the analysis of molecular structure at the atomic level, electron microscopes and X-ray diffraction instruments can also be used, but the advantages of NMR are that sample measurements are non-destructive and there is less sample preparation required.Fields of application include bio, foods, and chemistry, as well as new fields such as battery films and organic EL, which are improving and developing at remarkable speed. NMR has become an indispensable analysis tool in cutting-edge science and technology fields.

The JEOL ethos was summed up by the company’s President, Gon-emon Kurihara, in his latest statement:

Our management philosophy pledges that “JEOL pursues the world’s highest technology based on Creativity” and “Research and Development”, thus contributing to progress in both Science and Human Society through its products. ” Our primary mission is to develop the most advanced and excellent instruments that satisfy the market needs and deliver them to the customers in a timely fashion.

However, we recognize that what we should focus on today is not only providing customers with excellent instruments, but also the best complete solutions, to deliver long-term satisfaction throughout the entire life of the product.

With a new concept of “Solutions for Innovation”, we aim to become the “Only One Company” offering solutions that cannot be found anywhere else, will continue our efforts to contribute to scientific technology worldwide.

Nik Wood of Good Call Media, said: “Once again our background in top level business journalism and our ability to create dynamic and engaging video content has resulted in the development of a new partnership with a leading multi-national organisation.”

Watch this space for more JEOL information in the future…