AnimalhealthEurope – we help to launch their new identity

Our work with the worldwide animal health industry has helped to introduce us to new organisations.

We have been working in October 2017 with AnimalhealthEurope, formerly IFAH-Europe at their annual conference to launch a new name and a new brand. We set up filming at the organisation’s special congress which was held in the centre of Brussels close to the EU Parliament and interviewed a group of key opinion leaders, scientists and industry leaders.

We also interviewed the EU Commissioner for Health and Food Safety, Vytenis Andriukaitis, following his address at the organisation’s Gala Dinner – watch out for the video interview coming out shortly via the AnimalhealthEurope website.

AnimalhealthEurope is the association representing manufacturers of animal medicines, vaccines and other animal health products in Europe.

It is a not-for-profit body representing both corporate members and national animal health associations in Europe. It represents both innovators and generics alike, as well as large, medium-sized and small companies. AnimalhealthEurope’s membership covers 90% of the European market for animal health products.

Background to what AnimalhealthEurope does:

“Our mission is to be the voice of the European animal medicines industry.

Our aim is to highlight the importance of healthy pets and farm animals and to demonstrate the reliability and value of our solutions to society. By ensuring a ready availability of animal health products throughout Europe, we can help optimise health management, while contributing to the sustainability of food production and keeping the companions animals that share our homes free from disease.

We stand for

• Availability – Animal medicines will always be an essential part of any veterinarian’s toolkit, and through a harmonised licensing process and single EU market, we can make more solutions available across Europe to help prevent and treat disease in many different animals.
• Reliability – Farmers, pet owners and other animal guardians rely on the animal health industry to provide the tools needed to help control and manage disease and to protect animal welfare, while promoting their responsible use to safeguard their efficacy in the future.
• Sustainability – Innovation in animal medicines and vaccines is vital for ensuring a more sustainable way of life, supporting more efficient agricultural practices, helping to ensure that our pets remain healthy members of our families, and contributing to the general well-being of all of Europe’s citizens.”